PayNearby partners with TRRAIN & RAI to celebrate Retail Employees’ Day

Initiates ‘Aap Hain Toh Hum Hain’ campaign to recognise efforts of retailers

Mumbai, 12 December 2020: PayNearby, India’s largest hyperlocal fintech network with over 10+ lakh retail touchpoints, has partnered with Trust for Retailers & Retail Associates of India (TRRAIN) and Retailers Association of India (RAI), to celebrate the ‘Retail Employees’ Day’ (RED) observed on the 12th of December. The company has launched the ‘Aap Hain Toh Hum Hain’ campaign, in support of #KhulKeBoloThankYou campaign by TRRAIN & RAI, to recognise, acknowledge and applaud the efforts for every neighbourhood retailer in the country.

Retail Employees Day aims at creating awareness and empathy for the substantial role and value retailers add in the daily lives of their customers by offering convenience. And, in sync with the spirit of this day, the ‘Aap Hain Toh Hum Hain’ campaign encourages people to recognise the efforts of the local retailers across the country.

‘Aap Hain Toh Hum Hain’ is a montage of how retailers have stepped up during this pandemic and have serviced customers. They are the front-line warriors who have faced the challenges and kept their shops open so that customers could have access to the essential goods along with government relief funds and essential cash to help them tide over these turbulent times.

Whether it is essential banking facilities from their shops, or door-step delivery of DBT funds, or providing prepaid recharges that kept people connected to their loved ones, retailers have stood in solidarity for their customers. This video salutes the retailers’ selfless service in making their customers’ lives better, even in these tough times.

Mr. Anand Kumar Bajaj, Founder, MD & CEO, PayNearby said, “Retailers are the invisible force, who are building the nation ground-up. They define and shape our local communities. They are the glue that is holding the economic fabric of this country together. For India to become financially inclusive at the last mile, it is important that the local retailers, who form the majority of the retail industry, are given the necessary recognition for their contribution in this economy. PayNearby acknowledges the local retailers and is keen on improving and enriching their lives. We wish to make our retailers feel valued by building a sincere and trustworthy relationship. Our campaign expresses our heartfelt gratitude for their steadfast and relentless support. Kyunki, Aap Hain Toh Hum Hain. Happy Retail Employees Day.”

Mr. B.S. Nagesh, Founder, TRRAIN said, “If the year 2020 has taught us one thing, it is gratitude, especially towards frontline retail employees and retailers who provided us essentials in a time of need, all while risking their own health! This, 12th December, Retail Employees’ Day, we’re delighted to celebrate these heroes with our #KhulKeBoloThankYou campaign and are excited that PayNearby has joined us,  as they understand the very emotion of the retailers across the country. There could not have been a better way to thank our retailers than this unique campaign ‘Aap Hain Toh Hum Hain’ which echoes our very sentiment perfectly.”

About PayNearby:

Incepted in April 2016, Nearby Technologies is a fintech company offering financial/non-financial services to the underbanked and unbanked segment. Nearby Technologies works on a B2B2C model through its various brands – PayNearby, Insure Nearby, BuyNearby and few more. PayNearby empowers retailers at the first mile to offer digital services to local communities, thereby boosting financial inclusion in India. Retailer services are focused on Aadhaar based banking services, Domestic Remittances, Bill Payments, Card Payments, and insurance services among others.

It was founded by Anand Kumar Bajaj, Subhash Kumar, Yashwant Lodha & Rajesh Jha who bring with them rich experience in the field of banking, payments and other financial sectors. PayNearby is a DIPP-certified FinTech startup, partnering with various financial institutions including YES Bank, RBL Bank, ICICI Bank, State Bank of India, Axis Bank, CC Avenue, Bill Desk, NPCI, FASTag, NBFC and FMCG companies. It is the sole technology provider using Aadhaar Enabled Payment Services (AEPS) and IMPS to YES Bank, making them one of the only two fintech companies hosted by the National Payments Corporation of India (NCPI).

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 About Trust for Retailers and Retail Associates of India (TRRAIN)

TRRAIN is a public charitable trust formed in 2011 by B. S. Nagesh, with the vision of empowering people in retail and works to achieve immediate and lasting change in the lives of retail associates in India. They are solely committed to upgrading the lives of people in retail, both at work and at home.

TRRAIN’s initiative on building an inclusive retail workforce by creating livelihood for Persons with Disabilities in retail roles, Pankh, has received tremendous support from the industry and impacted the lives of over 17,000+ Persons with Disabilities. TRRAIN’s initiative TRRAINHer Ascent aims to create livelihood for women in retail. It has been created to train women, provide them employment opportunities in the retail industry, and help them become financially independent. TRRAIN has undertaken various initiatives to build pride and dignity through the TRRAIN Retail Awards and Retail Employees Day.

  • Source – PayNearby and Media Sources

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