PayNearby Saathi Campaign ‘Dil Se Desi. Life Digital.’ Captures Bharat’s Trust-led Digital Shift
- PayNearby
- June 4, 2026
The campaign captures simple moments from everyday life, a mobile recharge at home, an urgent funds transfer or a small step towards savings. Each story shows how Saathi can help customers complete essential tasks with ease, while building confidence to use digital services more independently.









